In today's competitive job market, employers face the challenge of standing out amidst a sea of resumes flooding online job boards and recruitment platforms. Fortunately, these platforms utilize keywords as a powerful tool to help connect employers with potential job candidates. From Indeed to Monster to jobbing.com and beyond, the strategic use of keywords can significantly enhance an employer's ability to attract top talent. In this article, we explore how employers can leverage keywords effectively to increase the visibility of their job postings and draw the attention of qualified candidates with the skills and experience they seek.