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Employee Value Proposition (EVP): How to Attract Talent in a Competitive Market
July 25, 2025In today’s competitive hiring market, finding qualified talent is harder than ever. But while many employers are focused on the same group of traditional candidates, an incredible resource often goes untapped: nontraditional talent pools.
These candidates may not fit the typical mold—yet they bring resilience, transferable skills, and a strong work ethic to the table. Tapping into these hidden gems can be a game-changer for businesses that want to build stronger, more diverse, and future-ready teams.
What Are Nontraditional Candidates?
Nontraditional candidates are professionals whose backgrounds or career paths may not follow the conventional route—but who offer immense value. This includes:
- Military veterans transitioning into civilian roles
- Caregivers reentering the workforce after time away
- Career changers shifting industries with transferable skills
- Workers without degrees but with strong experience or certifications
- Neurodivergent professionals who may thrive in specific roles
- Retirees or older professionals returning to work for purpose or income
These candidates are often overlooked due to gaps in employment, lack of “traditional” credentials, or unfamiliar job histories—but that’s exactly what makes them unique.
Why Consider Hidden Talent Pools?
1. Broaden Your Talent Pipeline
With labor shortages impacting every industry, turning to underutilized groups helps widen your reach.
2. Gain Diverse Perspectives
People from different backgrounds bring fresh ideas, innovation, and resilience—key ingredients in a modern, adaptable team.
3. Lower Turnover, Boost Loyalty
Many nontraditional hires are highly motivated, loyal, and eager to prove themselves, leading to better long-term retention.
4. Improve Brand Image
Companies known for inclusive, second-chance hiring often stand out as employers of choice—especially to younger, values-driven candidates.
How to Reach Nontraditional Candidates
✔ Rewrite Job Descriptions
Avoid unnecessary degree or industry-specific requirements. Focus on skills, adaptability, and attitude.
✔ Partner with Veteran and Reentry Programs
Build relationships with local organizations that support veterans, caregivers, and returning professionals.
✔ Offer Flexible Work Options
Remote or hybrid roles, flexible hours, and part-time options can attract talent balancing life transitions.
✔ Rethink Interview Processes
Structured interviews, skills-based assessments, and inclusive language make hiring more accessible to all candidates.
✔ Work with a Staffing Partner That Specializes in Diversity
Transnational Staffing connects employers with skilled professionals who may be flying under the radar but bring real value to the workforce.
Real-World Example: Veterans as Valuable Assets
Veterans are a great example of a hidden talent pool with high-impact potential. They often possess leadership experience, advanced technical training, and a team-oriented mindset—yet struggle to find civilian employment due to resume translation gaps. With the right support, veterans quickly become some of the most dependable hires in any organization.
The most valuable team members aren’t always the ones with the perfect resume. By tapping into hidden talent pools, your company can unlock a powerful combination of loyalty, adaptability, and real-world skill.
It’s not just about being inclusive—it’s about being strategic.
Ready to expand your talent pipeline with skilled, motivated professionals?
Transnational Staffing helps employers connect with nontraditional candidates who are ready to make an impact. 📞 Contact us today at (734) 284-0785 to discover untapped talent that fits your needs.